amika was born in Brooklyn in 2007 as the wild child of creativity and craft. Inspired by the exuberant energy of the city, the company deemed the backstage of fashion weeks and editorial shoots as its research and development center. It sought to create a line loved by professionals and clients alike; one that delivers of-the-moment trends and looks as good as it performs.

Like a typical New Yorker, amika has a strong point of view. Anything but ordinary, we stand for –
experimentation over perfection
fun over elite
individuality over conformity
and collaboration over ego

This is hair styling re-imagined.